🔗 Xero + Amazon integration

Amazon sales in Xero, as they really paid out.

Q: How do Xero and Amazon work together?

Each Amazon order becomes a Xero invoice with the commission and fees Amazon actually charged, and refunds become credit notes. If your ERP already posts to Xero, we leave that link alone and send the order to the ERP instead. A dedicated account manager sets it up with you, with example orders first.

Q: Will you dump historic marketplace orders into Xero?

Not by surprise. We run specified example orders first. Nothing automatic goes through until those are right. Connecting Wherehouse will not rewrite a year of Xero overnight.

Q: Can Wherehouse create new Amazon product pages?

No. Wherehouse helps you latch your offer onto a product that already exists on Amazon (by ASIN, barcode or Amazon URL). If it is not on Amazon yet, create the listing in Seller Central and Wherehouse matches it automatically and starts syncing.

Q: What if Cin7 already syncs to Xero?

Then we do not double-invoice. We write the sale into Cin7 with the right codes, and Cin7’s native Xero connector does the posting. Direct Xero invoicing is for brands and distributors without that ERP link.

Q: Do you support FBA and FBM?

Yes. We read both. FBA is fulfilled by Amazon. FBM (merchant fulfilled) is you shipping, including Seller Flex / direct-to-consumer from your own warehouse. Orders are tagged so downstream picking knows which is which.

Q: Is there a setup fee?

No. There are no setup fees on any plan. During onboarding we ingest your catalogue and sync a couple of test orders and products, so you know it works before you rely on it. You only pay once the account is live. Billed monthly. Cancel any time.

Q: How long does onboarding take?

Most sellers are live in under 5 days, with all their business rules set up. It depends on how many platforms you connect and how specific your rules are. A dedicated account manager sets it up with you. We run specified example orders first. Nothing automatic goes through until those are right.

Q: Do I have to live in the Wherehouse dashboard?

No. Most brands and distributors keep working in the store, ERP or seller portal they already know. Wherehouse runs in the background. The dashboard is there when you want one view of stock, orders, fees and sync history.

Every Amazon order becomes a Xero invoice, with commission and fees as Amazon charged them, so month-end matches the payout. Stock and price keep running from your store or ERP.

✅ Live in 14 days or month two is free
✅ No setup fee
✅ A named person on your account
✅ Month to month

Syncs
Invoices
Fees
Credit notes

Amazon pays out less than the sticker price.

Invoice at selling price and revenue is overstated. Commission, fulfilment and other fees get reconciled by hand, and Xero never matches the payout. We send each Amazon order to Xero as it really paid out.

📊 Real fees on the invoice

Commission, fulfilment and other marketplace deductions can sit on the same Xero invoice as the sale, using your account codes.

🔄 Credit notes for returns

When Takealot or Amazon refunds, Xero can get the credit note automatically.

🔗 Attach your offer, don’t clone the page

Amazon already has the catalogue. We match your products and latch your offer onto existing ASINs. No upload sheets, no waiting on a new product page.

Your rules, not a generic sync

How it works

Connect

Your Amazon seller account and Xero, plus the store or ERP that holds your stock.

Map the codes

Sales, fees, shipping and discounts, on your own chart of accounts.

Test it first

We run example orders first. Nothing automatic goes through until they’re right.

Invoice as you sell

Amazon orders keep landing in Xero, with fees attached.

🛒 Orders

Orders placed on Amazon automatically become invoices in Xero. No retyping, no missed picks. Each channel order can become a Xero invoice (and a credit note when it is refunded), deduped so we do not double-post. Have more sales channels? The same flow can cover the rest of the stack, with rules per platform.

📦 Stock & pricing

Stock from Xero updates Amazon so you do not oversell. Price rules per channel build in commission and fees, so every sale still leaves a margin: a 10% uplift on Takealot, a different price on Makro, a SKU held off one channel. Where you track items in Xero, that catalogue can drive other channels. Most brands and distributors keep stock in the ERP or store and let Xero do the books.

📦 Product data

Titles, images and attributes you already maintain can keep Xero & Amazon current, without rebuilding a loadsheet. Xero items can stay in step with the SKUs you sell, so invoice lines match the catalogue rather than dumping everything into a generic sales code.

Latch your Amazon offers

Match the catalogue you already have to existing ASINs and go live without the listing grind.

💵 Buy box repricer

Repricer add-on

Watch competitors on Amazon and push a winning price through your own seller account. Never below your floor. If we cannot win profitably, we hold. Price from your cost plus Amazon fees to the profit you want to keep, and let the repricer compete for the Buy Box above that floor.

Amazon Seller Flex & FBM

Ship Amazon orders from your own warehouse

For brands and distributors who ship Amazon orders to buyers themselves (Seller Flex or FBM, which means you ship, not Amazon). Wherehouse connects your Amazon account to your warehouse management system (WMS), so selling, stock and shipping stay in step without retyping.

Seller Flex stock kept in sync

We keep your Seller Flex stock in sync with your WMS, so Amazon shows what you actually hold. As stock moves in your warehouse, Amazon quantities follow, which helps prevent overselling and stale listings.

Shipping labels from Amazon

For orders you ship yourself, Wherehouse gets the shipping label from Amazon through Amazon's Merchant Fulfillment and Easy Ship APIs. Your team picks, packs and dispatches in the workflow it already uses.

Orders in your fulfilment workflow

We pull each order through Amazon's Orders API and turn it into pick, pack and ship instructions inside your WMS, so every order you ship yourself goes out right.

How we handle your data. Amazon order and buyer information is processed only to fulfil and ship the buyer's order, and is handled in line with Amazon's Data Protection Policy and our Privacy Policy .

Brands and distributors like you, already running.

Distributors and specialist retailers who run their whole marketplace business from the system they already had.

Filmed at eCommerce Live 2026

Hear it from the sellers

“It took up 90% of my life, and as soon as we made a sale, that data was wrong again. And then I discovered Wherehouse.”

John Onderstall, COO, GCT Brands

GCT Brands and Supernova Brands on dropping CSV exports, split DC orders and credit notes that just work, and adding a marketplace without the hassle.

Brand distribution · B2B and retail

Supernova Brands

+40%

GMV

Takealot, Amazon, Makro, Leroy Merlin and every brand store run from Cin7 Core
Yuppiechef and Takealot Supplier POs land straight in Cin7 Core
Real-time stock and price sync across every channel

“Wherehouse eliminated our operational bottlenecks and gave us the total freedom to scale across multiple channels natively from our central hub.”

Edgars — Richard McLennan Head of E-Commerce, Retailability On LinkedIn, June 2023

Legit — Richard McLennan Head of E-Commerce, Retailability On LinkedIn, June 2023

What sellers say on the Takealot Seller Success Network

Read every review

Seller Success Network review

Indispensable

“The amount of daily admin that Wherehouse has removed from our day-to-day business is spectacular. We couldn’t live without them. Selling through multiple channels has become manageable.”

John Seller review

Seller Success Network review

Takealot, Xero, Shopify connected

“The Xero automation is the best part. It just handles all our invoicing in the background so we don’t have to. It’s simple, it works, and it’s clearly built for the SA market.”

Pro-Group Takealot, Shopify and Xero

Seller Success Network review

The best platform

“The stock syncing, custom price rules, and the ability to change prices for each marketplace directly from Wherehouse is absolutely incredible.”

NEXA Audio Website, Takealot and more

Seller Success Network review

Reliable integration, exceptional support

“The integration side has made our listing and fulfilment admin significantly lighter. But the part that actually matters day to day is the support.”

DynamicCom Distributor, wide catalogue

Seller Success Network review

WooCommerce and Takealot sync

“A special shoutout to [the Wherehouse] team for helping us sync and manage hundreds of products between our WooCommerce and Takealot.”

Mr Vinyl WooCommerce and Takealot

Seller Success Network review

Takealot and DEAR Inventory in sync

“We use Wherehouse for our integration with DEAR inventory and we are very happy with the level of service and reliability of the Wherehouse integration.”

De Villiers Smit Takealot and DEAR Inventory

Priced against the ops hire, not the spreadsheet.

One plan for most brands and distributors, a smaller one if you’re still growing into it. Prices include VAT and run month to month.

Included in every plan

Unlimited SKUs Unlimited users

Growth

For stores with a hub and under about 1,000 marketplace orders a month.

R1,099 / month

300 orders synced, then R4.40 per order
25 product listings a month, then R5 each
Store, ERP, inventory and accounting connections
Retailer connectors at R750 each
API access

Most brands and distributors

Retail

For brands and distributors doing up to 2,500 marketplace orders a month.

R4,799 / month

Setup done with you, plus a named person on your account
Live in 14 days or month two is free
Your system not on our list? We build the connector free
2,500 orders synced a month, no overage
100 product listings a month, then R5 each
Store, ERP, inventory and accounting connections
2 retailer integrations and supplier feeds included

Enterprise

For groups, multi-brand distributors and high, steady volume.

Fixed set from your volume

One fixed invoice, set from your last 12 months of orders
Sync never stops, no matter the spike
Multiple brands, stores and warehouses
Custom API connectors

Repricer from R549 / month
Extra listings R5 per SKU
Extra retailer connector R750 / month

What’s in Retail, and what it costs to do another way

Your team still runs the business. This is the work that comes off their desks.

Setup done with you, every rule mapped, and a new connector if you need one An integrator: R15,000 to R30,000
Stock, price, order and PO sync on every channel An e-commerce admin: R15,000 to R25,000 a month
100 product listings a month About 25 hours of loadsheets a month
Fees, payouts and credit notes in your books Bookkeeper hours every month end
Takealot stock recon claims R11,000 a month left with Takealot, on average
2 retailer integrations R1,500 a month on Growth
Profit dashboard, plus the ChatGPT and Claude connector A BI tool, and someone to feed it
A named person on your account A ticket queue

Done by hand: two full-time people, R40,000+ a month.

Retail: R4,799 a month

Frequently Asked Questions

Visit our 📚 documentation site for more information on authorising connectors. If you have any questions, please don't hesitate to reach out to us at 📨 [email protected]

How do Xero and Amazon work together? +

Will you dump historic marketplace orders into Xero? +

Can Wherehouse create new Amazon product pages? +

What if Cin7 already syncs to Xero? +

Do you support FBA and FBM? +

Is there a setup fee? +

How long does onboarding take? +

Do I have to live in the Wherehouse dashboard? +

Bring your range. We’ll bring the shelves.

20 minutes with someone who has connected hundreds of South African brands and distributors. You’ll leave knowing exactly what it takes, even if we’re not the right fit.

✅ A straight yes or no on fit
✅ Which marketplaces suit your range
✅ Your go-live date and your price

Black Friday is Friday 27 November. Book your fit call by Thursday 6 November and you’ll be live, with test orders run, before the rush.

Book my fit call

Your name Work email Company website Where does your stock live? Marketplace orders a month

Where do you sell (or want to)?

Takealot Amazon Makro Leroy Merlin Retailers (B2B)

We reply within one working day. If we’re not the right fit, we’ll tell you.