The conversation stays where you already think
Wherehouse is the source of truth. We don't ship another chat app. Ask in ChatGPT or Claude, from the catalogues you already sync.
ChatGPT Claude
+ other AI assistants
ChatGPT / Claude plugin · included in every plan
We don't reinvent chat. We plug your business into it.
For brands and distributors who already run Takealot, Amazon and Makro from their stock system through Wherehouse. The plugin lets ChatGPT or Claude read that same synced data. Ask what to fix today. Get the moves ranked by what they're worth.
Already on Wherehouse? Ask your account manager to switch it on.
Dashboards tell you what happened. You still have to decide what to do.
Wherehouse already keeps stock, prices, orders and fees in step between your stock system and every marketplace you sell on. The plugin makes that same data askable in the ChatGPT or Claude you already have open, ranked by what it's worth in rand, not by how pretty the chart is.
One pipe from every channel
Your marketplaces, into the chat you already use
Takealot, Amazon, Makro, Shopify, WooCommerce and the rest already sync in Wherehouse. The plugin opens that same live data in ChatGPT or Claude.
Already in sync
Ask it there
ChatGPT
Free plan works
Claude
Free plan works
A sample conversation
Ask the low-hanging fruit
Switch ChatGPT or Claude. Tap a question. These are the first things a brand or distributor should ask on a Tuesday morning, answered from a sample store the same way your catalogues will answer.
ChatGPT
Live dataConnected to Wherehouse · read-only
What should I do today to make more money?
At risk this week
R41.2k
Ready to claim
R8.6k
Channels
Takealot + Makro
Win the buy box back on WH-4412 headphones
R18.4k / 30 daysStillerAudio is R29 under you and holding the box. These did R18.4k in the last 30 days, the most expensive loss on the list.
JHB will stock out of YG-088 yoga mats in 5 days
R9.6k at risk24 on hand in JHB, selling 4.8 a day. CPT is fine (11 days). Own warehouse has 140. Open replenishment in Wherehouse. I will not invent a send quantity.
Three SKUs are still priced at a loss
R6.1k given awayAF-210 air fryer is the worst: still at R899 against a break-even of R1,040 after fees. The other two are LED kits on Makro.
July Takealot stock recon is sitting unclaimed
R8.6k cashR8,640 is ready to submit. I cannot file it from chat. The submit link is in your toolbox.
Ask about your live marketplace data…
↑
Sample store · your answers use your catalogues
ChatGPT Claude
+ other AI assistants
We integrate
We didn't rebuild the chat
You already have an assistant you trust. The plugin is the pipe.
Just like we didn't rebuild the ledger. We plug into Xero, QuickBooks or Zoho Books.
Already plenty
ChatGPT or Claude, on their free plans. Paid plans if you want them. Not required.
Signed in the proper way
Not a pasted API key. You pick the catalogues it may read.
A plugin those apps already support
We don't invent a new chat. We plug your live catalogues into the assistant you already use, the same way ChatGPT and Claude connect to other business tools.
Four steps, no new app
How it works
01
You are already syncing
Stock, orders, fees, offers and listings are already in Wherehouse. The plugin does not start a second copy of your store.
02
Connect the chat you use
Add our plugin in ChatGPT or Claude. Sign in securely and choose catalogues. No developer needed.
03
Ask what to do next
Start with “what should I do today?”. You get ranked actions: buy box, stock, losses, recon, listings.
04
Act where it counts
Chat tells you the move. Wherehouse is still where you reprice, list, replenish or submit a claim.
2.4m+
products kept in sync
The plugin reads the same data that keeps South African brands and distributors in sync. Supernova Brands runs every channel from Cin7 Core and grew GMV 40%. Not syncing with us yet? That’s where we start, and the plugin comes with it.
Built to make you money
The questions that pay for themselves
A ranked to-do, not a dashboard tour
What is costing you the most money right now: sales down, buy box gone, stock running out, recon unclaimed.
Cover by DC, before you stock out
Takealot CPT, JHB and DBN against your own warehouse. Revenue at risk, then a link to replenishment. No guessed send qty.
Losses ranked by sales, not by ego
Who took the buy box (the default “Add to cart” offer), the price gap, and whether chasing it would put you under break-even. Needs the repricer add-on.
SKUs still priced at a loss
Promos you forgot to lift. Offers that slipped under fees. The ones still live, not last month’s autopsy.
What to list on the next channel
SKUs already selling on Takealot or Shopify, not live on Makro (or the reverse), ranked by estimated GMV.
Recon sitting unclaimed
Takealot stock-recon months ready to submit, with the claimable total and a link to file it in Wherehouse.
One connection, the whole stack
What ChatGPT or Claude can actually see
Sales, margin and fees
- Period summaries, trends and breakdowns by channel, brand or category
- Loss-makers and SKUs still priced below break-even
- Promo impact: the ones that sold units and destroyed profit
- Fee mix, with the honest lag on recent payouts
Buy box and competitors (with the repricer add-on)
- Money at risk on SKUs you are losing
- Who is taking the box, and by how much
- Repricer floors and preferred prices you already set
Stock, returns and reviews
- Days of cover at Takealot DCs and your warehouse
- Return reasons plus the customer comments behind them
- Rating mix and sentiment, per SKU or across the account
What to sell next
- Catalogue search across the SKUs Wherehouse already knows
- Listing gaps on a marketplace, ranked by estimated GMV
- One-SKU deep dives: margin, box, reviews, returns, cover
Safety and security
Your catalogues. Your rules. Only while you ask.
The plugin is built to answer questions, not to sit on your data. You choose what it may see. You can switch it off at any time.
It talks to your ChatGPT or Claude, not ours
Questions run in your own ChatGPT or Claude account. We don't run the chat on our side. Your prompts stay between you and your assistant. We only hand it the catalogue data you allowed, when you ask.
It cannot change your store
Read-only by default. It will not change a price, submit a listing, or file a claim. Answers point at the next move. You push the button in Wherehouse.
You decide what it may see
Fine-grained control. Pick the catalogues and permissions at connect time. Sales, stock, offers, reviews: only what you allow.
Signed in the proper way
Secure sign-in (OAuth), not a pasted API key. You grant access in Wherehouse. You can revoke it the same way.
Only while you are asking
It does not sit on your data in the background. Access happens when you prompt. Close the chat, and it is not reading your catalogues.
Just enough to answer
Each question pulls only the figures needed for that answer. Not a dump of the whole account every time you say hello.
Disconnect when you want
Turn it off at any time. No lock-in, no leftover session on your catalogues. Your sync keeps running as usual.
Opt in. It is your AI talking to your data. Even so, you can disable any and all AI features globally if you only want the dashboard and syncing.
ChatGPT Claude
+ other AI assistants
No chat add-on. No credit pack.
Included in every plan
Growth, Retail and Enterprise all include the plugin. You bring ChatGPT or Claude. We bring the live numbers.
Frequently Asked Questions
Visit our 📚 documentation site for more information on authorising connectors. If you have any questions, please don't hesitate to reach out to us at 📨 [email protected]
Is this a Wherehouse chatbot? +
Which marketplaces can I ask about? +
Is the ChatGPT / Claude plugin included in my plan? +
Can it change my listings or prices? +
How is my data kept safe? +
How does it know my numbers? +
Do I need a developer to set this up? +
What if a number looks wrong? +
Priced against the ops hire, not the spreadsheet.
One plan for most brands and distributors, a smaller one if you’re still growing into it. Prices include VAT and run month to month.
Included in every plan
Unlimited SKUs
Unlimited users
Growth
For stores with a hub and under about 1,000 marketplace orders a month.
R1,099
/ month
- 300 orders synced, then R4.40 per order
- 25 product listings a month, then R5 each
- Store, ERP, inventory and accounting connections
- Retailer connectors at R750 each
- API access
Retail
For brands and distributors doing up to 2,500 marketplace orders a month.
R4,799
/ month
- Setup done with you, plus a named person on your account
- Live in 14 days or month two is free
- Your system not on our list? We build the connector free
- 2,500 orders synced a month, no overage
- 100 product listings a month, then R5 each
- Store, ERP, inventory and accounting connections
- 2 retailer integrations and supplier feeds included
Enterprise
For groups, multi-brand distributors and high, steady volume.
Fixed
set from your volume
- One fixed invoice, set from your last 12 months of orders
- Sync never stops, no matter the spike
- Multiple brands, stores and warehouses
- Custom API connectors
- Repricer from R549 / month
- Extra listings R5 per SKU
- Extra retailer connector R750 / month
What’s in Retail, and what it costs to do another way
Your team still runs the business. This is the work that comes off their desks.
- Setup done with you, every rule mapped, and a new connector if you need one An integrator: R15,000 to R30,000
- Stock, price, order and PO sync on every channel An e-commerce admin: R15,000 to R25,000 a month
- 100 product listings a month About 25 hours of loadsheets a month
- Fees, payouts and credit notes in your books Bookkeeper hours every month end
- Takealot stock recon claims R11,000 a month left with Takealot, on average
- 2 retailer integrations R1,500 a month on Growth
- Profit dashboard, plus the ChatGPT and Claude connector A BI tool, and someone to feed it
- A named person on your account A ticket queue
Done by hand: two full-time people, R40,000+ a month.
Retail: R4,799 a month
Bring your range. We’ll bring the shelves.
20 minutes with someone who has connected hundreds of South African brands and distributors. You’ll leave knowing exactly what it takes, even if we’re not the right fit.
- ✅ A straight yes or no on fit
- ✅ Which marketplaces suit your range
- ✅ Your go-live date and your price
Black Friday is Friday 27 November. Book your fit call by Thursday 6 November and you’ll be live, with test orders run, before the rush.