Wherehouse
🇿🇦 Proudly South African · Since 2019

Your data stays yours. We never sell against you.

Brands and distributors run R1.7B+ a year through Wherehouse. We don’t sell products, and we never sell your data.

  • ✅ Live in 14 days or month two is free
  • ✅ No setup fee
  • ✅ A named person on your account
  • ✅ Month to month

Approved by Takealot. Listed on Amazon’s Selling Partner Appstore.

takealot.com Seller Success Network Amazon Selling Partner Appstore
  • We never sell or share your data
  • We never list against your range
  • A named person on your account who knows your stack

Trusted by South African brands and distributors

  • Supernova Brands
  • Edgars
  • Kitchenique
  • Noola
  • Versus Socks
  • Fieldbar
  • Auto Supply
  • Legit
R1.7B+
marketplace revenue a year flows through Wherehouse
2.4m+
products kept in sync
Since 2019
connecting South African brands and distributors
takealot.com Seller Success Network Approved vendor, reviewed by Takealot sellers

Two questions every brand asks us. Here are straight answers.

Is our data safe with you?

  • We never sell or share your product, sales or customer data.
  • Your data is encrypted, and you can turn on two-factor authentication (a code from your phone when you log in).
  • Independent third parties have reviewed our security processes.
  • You decide which systems we connect to, and what flows between them.

Will you ever compete with us?

  • Never. We build software. We don’t sell products.
  • We’ll never list against your range on any marketplace.
  • We never sell your product, price or sales data to anyone.

Who’s behind Wherehouse. People who’ve built this before.

Founder-run since 2019, and backed by investors who have been building e-commerce solutions in South Africa since 2004.

  • Founder

    Giovanni Joubert

    • Runs Wherehouse day to day, since 2019
    • BSc Information and Knowledge Systems, cum laude, University of Pretoria
    Giovanni on LinkedIn
  • Investor

    Justin Drennan

    • Co-founded Parcelninja, bought by Imperial in 2021 (now part of DP World)
    • Early in Superbalist
    Justin on LinkedIn
  • Investor

    Ryan Drennan

    • Co-founded Parcelninja, bought by Imperial in 2021 (now part of DP World)
    • Early in Superbalist
    Ryan on LinkedIn
  • Investor

    Dean Tebbutt

    • Background in logistics, supply chain management and consulting
    • Former Managing Director, Volition Consulting Services
    Dean on LinkedIn

We take the risk of getting you live.

You shouldn’t have to take a sales page on trust. Here’s what we promise every brand and distributor we take on.

  • Live in 14 days

    Or your second month is on us. Most sellers are live in under 5 days.

  • No setup fee

    You pay once your account is live. On Retail, a new connector is built free too.

  • Nothing goes live untested

    We run test orders first. Nothing automatic goes through until they come out right.

  • Month to month

    No lock-in contract. Stay because it works.

Brands and distributors like you, already running.

Distributors and specialist retailers who run their whole marketplace business from the system they already had.

Filmed at eCommerce Live 2026

Hear it from the sellers

“It took up 90% of my life, and as soon as we made a sale, that data was wrong again. And then I discovered Wherehouse.”

John Onderstall, COO, GCT Brands

GCT Brands and Supernova Brands on dropping CSV exports, split DC orders and credit notes that just work, and adding a marketplace without the hassle.

Brand distribution · B2B and retail

Supernova Brands

+40%
GMV
  • Takealot, Amazon, Makro, Leroy Merlin and every brand store run from Cin7 Core
  • Yuppiechef and Takealot Supplier POs land straight in Cin7 Core
  • Real-time stock and price sync across every channel
Cin7 CoreTakealotAmazonMakroLeroy MerlinYuppiechefTakealot SupplierXero
“Wherehouse eliminated our operational bottlenecks and gave us the total freedom to scale across multiple channels natively from our central hub.”

Specialist retail · Johannesburg

Mr Vinyl

6,700+
SKUs live
  • 3 new marketplaces: Takealot, Makro and Bobshop
  • Shop floor and online stock in sync, in real time
  • Marketplace orders flow back into WooCommerce. Zero extra hires
WooCommerceTakealotMakroBobshop
“Wherehouse let us reach every screen in South Africa, without changing how we work.”

Retailability · the group behind Edgars

“Great product Giovanni Joubert & Team. Thank you. We use Wherehouse with Legit, Boardmans and Keedo online shopping.”
Richard McLennan Head of E-Commerce, Retailability On LinkedIn, June 2023
  • Edgars
  • Legit
  • Keedo

What sellers say on the Takealot Seller Success Network

takealot.com Seller Success Network Read every review

Seller Success Network review

Indispensable

“The amount of daily admin that Wherehouse has removed from our day-to-day business is spectacular. We couldn’t live without them. Selling through multiple channels has become manageable.”
John Seller review

Seller Success Network review

Takealot, Xero, Shopify connected

“The Xero automation is the best part. It just handles all our invoicing in the background so we don’t have to. It’s simple, it works, and it’s clearly built for the SA market.”
Pro-Group Takealot, Shopify and Xero

Seller Success Network review

The best platform

“The stock syncing, custom price rules, and the ability to change prices for each marketplace directly from Wherehouse is absolutely incredible.”
NEXA Audio Website, Takealot and more

Seller Success Network review

Reliable integration, exceptional support

“The integration side has made our listing and fulfilment admin significantly lighter. But the part that actually matters day to day is the support.”
DynamicCom Distributor, wide catalogue

Seller Success Network review

WooCommerce and Takealot sync

“A special shoutout to [the Wherehouse] team for helping us sync and manage hundreds of products between our WooCommerce and Takealot.”
Mr Vinyl WooCommerce and Takealot

Seller Success Network review

Takealot and DEAR Inventory in sync

“We use Wherehouse for our integration with DEAR inventory and we are very happy with the level of service and reliability of the Wherehouse integration.”
De Villiers Smit Takealot and DEAR Inventory

Bring your range. We’ll bring the shelves.

20 minutes with someone who has connected hundreds of South African brands and distributors. You’ll leave knowing exactly what it takes, even if we’re not the right fit.

  • ✅ A straight yes or no on fit
  • ✅ Which marketplaces suit your range
  • ✅ Your go-live date and your price

Black Friday is Friday 27 November. Book your fit call by Thursday 6 November and you’ll be live, with test orders run, before the rush.

Book my fit call

Where do you sell (or want to)?

We reply within one working day. If we’re not the right fit, we’ll tell you.