Wherehouse
🔗 Amazon offer linking

Sell on Amazon from your own stock system.

Wherehouse links your offers to products already on Amazon, by barcode or ASIN (Amazon’s product code). Then stock and prices follow Shopify, WooCommerce, Cin7 Core , and Amazon orders flow back.

  • ✅ Live in 14 days or month two is free
  • ✅ No setup fee
  • ✅ A named person on your account
  • ✅ Month to month

Already on Amazon, or not yet? Wherehouse helps you latch onto any product listing that already exists on Amazon. Not there yet? Create the listing in Seller Central, and Wherehouse matches it automatically and starts syncing.

Where your stock lives · stays the source of truth

ShopifyWooCommerceCin7 CoreUnleashedZohoIQ Retail
Amazon

Offers linked, then kept in sync

  • ✅ Linked to existing pages
  • ✅ Stock in step
  • ✅ Prices with your rules
  • ✅ Orders and fees back

Your books · every fee and invoice

Xero Quickbooks Online Zoho Books

Trusted by South African brands and distributors

  • Supernova Brands
  • Edgars
  • Kitchenique
  • Noola
  • Versus Socks
  • Fieldbar
  • Auto Supply
  • Legit
R1.7B+
marketplace revenue a year flows through Wherehouse
2.4m+
products kept in sync
Since 2019
connecting South African brands and distributors
takealot.com Seller Success Network Approved vendor, reviewed by Takealot sellers

An Amazon offer is only as good as the stock and price behind it.

Linking is quick. Keeping every offer’s stock and price right is the job. Get either wrong and you cancel orders or sell at a loss.

Hunting for the right page

Offers on the right page

On Amazon you sell against a page that already exists. Link each offer once by barcode, ASIN or Amazon link. No upload sheets, no duplicate pages.

Oversells across channels

One stock number everywhere

Amazon availability follows your store or ERP, so a sale on Takealot or in your shop drops stock on Amazon too.

Prices that leak after fees

The right price after Amazon’s fees

Amazon’s fees come off every sale. A price rule per channel builds them in, so a sale on Amazon still makes money.

Orders retyped by hand

Orders and fees come home

Amazon orders land in your store or ERP, and fees land in Xero, QuickBooks or Zoho Books. No retyping, no missed picks.

Want to win the buy box? That’s the default “Add to cart” offer. The repricer is a separate add-on. Cost-based rules price from your cost plus Amazon fees, so you never win a sale at a loss. See the Amazon repricer →

From your catalogue to live on Amazon.

Three steps, done with you. No upload sheets, and no product pages to write.

  1. We connect your stock system

    Shopify, WooCommerce, Cin7 Core or your ERP. Your product data stays where it is.

  2. Find the existing Amazon page

    Look up each product by its 13-digit barcode, ASIN or Amazon link.

  3. Link your offer

    Set your price and link the offer. From then on its stock and price follow your store or ERP.

Honest expectation: Wherehouse helps you latch onto any product that already has a page on Amazon. If yours isn’t there yet, create the listing in Seller Central and Wherehouse matches it automatically and starts syncing. Linking an offer doesn’t use a listing credit.

👋 Sent here by Makro or Takealot?

Listing gets you on the shelf. Sync keeps you there.

Sell the same stock in two places without sync and you’ll oversell. That means cancelled orders and a hit to your rating. So we always pair the two.

MakroTakealotLeroy Merlin
How listing works
  1. We list your range

    From your store or ERP data. 25 to 100 listings a month included on a plan, then R5 per SKU.

  2. We connect your stock

    Your store or ERP stays the source of truth. Every marketplace follows it.

  3. You sell without cancelling orders

    Orders land in your hub, stock drops everywhere, fees hit your books.

  4. Listing on its own?

    We don’t sell it. Listing without sync is how oversells start.

Built for one kind of seller. On purpose.

We do our best work for brands and distributors who already have a system of record. If that’s you, most are live in under 5 days. If it isn’t, we’ll tell you upfront.

✅ You’re a great fit if

  • You own a brand, or distribute brands in South Africa.
  • Your stock lives in Shopify, WooCommerce, Cin7 Core, Unleashed, Zoho, Sage, Odoo .
  • You hold the stock and sell every month, whether that’s 5 SKUs or 5,000.
  • You sell on Takealot, Amazon, Makro , or you want to.
  • You supply retailers like Yuppiechef, Superbalist or Takealot on purchase orders.
  • You’re tired of retyping orders, cancelling oversells and fixing prices by hand.

🙅 We’re not the right fit if

  • You’re still testing your first products, with no regular sales yet.
  • You only sell in one place, with no store or stock system behind it.
  • You want listings without stock sync. That’s how oversells happen.
  • You want an agency to run your store for you.

Not sure? Book the call. If we’re not a fit, we’ll say so in 20 minutes and point you somewhere better.

Brands and distributors like you, already running.

Distributors and specialist retailers who run their whole marketplace business from the system they already had.

Filmed at eCommerce Live 2026

What sellers say about auto listing

Supernova Brands and GCT Brands on getting time back from manual listing, our Head of Onboarding on how it works, and Takealot’s advice for new sellers.

Brand distribution · B2B and retail

Supernova Brands

+40%
GMV
  • Takealot, Amazon, Makro, Leroy Merlin and every brand store run from Cin7 Core
  • Yuppiechef and Takealot Supplier POs land straight in Cin7 Core
  • Real-time stock and price sync across every channel
Cin7 CoreTakealotAmazonMakroLeroy MerlinYuppiechefTakealot SupplierXero
“Wherehouse eliminated our operational bottlenecks and gave us the total freedom to scale across multiple channels natively from our central hub.”

Retailability · the group behind Edgars

“Great product Giovanni Joubert & Team. Thank you. We use Wherehouse with Legit, Boardmans and Keedo online shopping.”
Richard McLennan Head of E-Commerce, Retailability On LinkedIn, June 2023
  • Edgars
  • Legit
  • Keedo

Priced against the ops hire, not the spreadsheet.

One plan for most brands and distributors, a smaller one if you’re still growing into it. Prices include VAT and run month to month.

Included in every plan

Unlimited SKUs Unlimited users

Growth

For stores with a hub and under about 1,000 marketplace orders a month.

R1,099 / month
  • 300 orders synced, then R4.40 per order
  • 25 product listings a month, then R5 each
  • Store, ERP, inventory and accounting connections
  • Retailer connectors at R750 each
  • API access

Enterprise

For groups, multi-brand distributors and high, steady volume.

Fixed set from your volume
  • One fixed invoice, set from your last 12 months of orders
  • Sync never stops, no matter the spike
  • Multiple brands, stores and warehouses
  • Custom API connectors

What’s in Retail, and what it costs to do another way

Your team still runs the business. This is the work that comes off their desks.

  • Setup done with you, every rule mapped, and a new connector if you need one An integrator: R15,000 to R30,000
  • Stock, price, order and PO sync on every channel An e-commerce admin: R15,000 to R25,000 a month
  • 100 product listings a month About 25 hours of loadsheets a month
  • Fees, payouts and credit notes in your books Bookkeeper hours every month end
  • Takealot stock recon claims R11,000 a month left with Takealot, on average
  • 2 retailer integrations R1,500 a month on Growth
  • Profit dashboard, plus the ChatGPT and Claude connector A BI tool, and someone to feed it
  • A named person on your account A ticket queue

Done by hand: two full-time people, R40,000+ a month.

Retail: R4,799 a month

Frequently Asked Questions

Visit our 📚 documentation site for more information on authorising connectors. If you have any questions, please don't hesitate to reach out to us at 📨 [email protected]

How quickly can my range go live on Amazon? +
What product data does Wherehouse need to sell on Amazon? +
Do I need to maintain a separate Amazon upload sheet? +
What happens when I get an Amazon order? +
Can you list my whole catalogue on Amazon? +
Does linking an offer use a listing credit? +
Do I need a store or ERP? +
Can you help me win the buy box on Amazon? +

Bring your range. We’ll bring the shelves.

20 minutes with someone who has connected hundreds of South African brands and distributors. You’ll leave knowing exactly what it takes, even if we’re not the right fit.

  • ✅ A straight yes or no on fit
  • ✅ Which marketplaces suit your range
  • ✅ Your go-live date and your price

Black Friday is Friday 27 November. Book your fit call by Thursday 6 November and you’ll be live, with test orders run, before the rush.

Book my fit call

Where do you sell (or want to)?

We reply within one working day. If we’re not the right fit, we’ll tell you.