Wherehouse
Bobshop

⚡ Instant auto-listing, no approval queue

Get your brand live on Bobshop pronto

Wherehouse pulls product data from the systems your brand already uses, formats it for Bobshop and pushes listings live automatically. No manual loadsheets, no copy-paste, no waiting.

Built for brand owners and distributors who want their full range discoverable on Bobshop without growing a listings team to get there.

Why brand owners and distributors list on Bobshop

Bobshop has a wide, established South African buyer base looking for products across hundreds of categories. It’s a fast, low-friction channel to put your brand in front of new customers.

Established buyer reach

Tap into shoppers who already trust Bobshop, without paying to acquire them yourself.

No QC bottleneck

Bobshop listings created through Wherehouse don’t sit in an approvals queue. They go live as soon as we push them.

White-glove at scale

Whether your range is 50 SKUs or 5,000, our team runs the Bobshop rollout with you. Bulk listing isn’t a DIY upload marathon.

How your range gets live on Bobshop

Three steps. No spreadsheets. No seller-portal click-marathons.

1

Connect your product sources

Plug in your ERP, inventory system, online store and any existing marketplace data. We use whatever product information you already maintain.

2

Consolidate into one Bobshop-ready catalogue

SKUs from across your systems merge into a single product record per item, formatted to Bobshop’s category structure, attributes and image requirements.

3

Push live to Bobshop automatically

We submit your listings to Bobshop on your behalf. There’s no approvals queue. If the data is right, the listings go live. Any data issues are surfaced in plain language with the exact field to fix.

When the orders start coming in

Listing your range is step one. Once you’re live on Bobshop, the same Wherehouse platform keeps your data in sync and gives you visibility on what’s actually selling.

Stock stays accurate

Stock from your ERP or store pushes through to Bobshop so you don’t oversell or strand inventory.

Bobshop orders flow back

Orders captured on Bobshop land in your ERP or accounting system automatically. No retyping, no missed picks.

One central dashboard

See top-selling SKUs, sales trends and listing status for your Bobshop store in one place.

Pricing under your rules

Push prices to Bobshop from your ERP or pricing logic, with guardrails to protect your margin.

Built for brand owners and distributors

  • Your existing product data is the source of truth. We shape it for Bobshop, you don’t re-author it.
  • Hands-on at scale. Hundreds or thousands of SKUs aren’t a self-serve upload. Our team runs the Bobshop rollout with you.
  • Bobshop’s category tree, attribute formats and image requirements handled for you.
  • Errors surfaced in plain language with the exact field to fix, not a CSV of cryptic codes.

Quick time to value on Bobshop

Because Bobshop accepts our automated submissions without an approvals queue, your range can be live and discoverable within days of onboarding, not weeks.

The platform that lists your products is the same one that captures the orders, tracks the stock and shows you what’s actually working. One workflow from list to sell.

📦 List my brand on Bobshop

Tell us a bit about your range and the systems you sell out of today. We’ll come back with a Bobshop listing plan tailored to your catalogue.

Where do you sell?

Select all marketplaces you sell on or plan to sell on. You can always add more at a later stage.

Central inventory platform

Where you manage inventory and orders today (tap one)

Online store

Select all platforms you use. Choose None if you only sell through marketplaces.

Frequently Asked Questions

Visit our 📚 documentation site for more information on authorising connectors. If you have any questions, please don't hesitate to reach out to us at 📨 [email protected]

How quickly can my range go live on Bobshop? +
What product data does Wherehouse need to list me on Bobshop? +
Do I need to maintain a separate Bobshop loadsheet? +
What happens when I get a Bobshop order? +
Can I list a large catalogue in bulk? +
What if a listing fails to publish? +