For brands & distributors
List your range on every major marketplace in days, not months
Wherehouse pulls product data from the systems you already use, consolidates it into one clean catalogue, then automatically formats and submits listings to the right marketplace.
Skip the spreadsheet-per-channel grind. Get your brand discoverable in front of millions of marketplace buyers without growing a listings team.
Why brand owners and distributors get stuck
You already have great product data. It lives in your ERP, on your own store, in supplier sheets, in marketing assets. The problem isn’t the data, it’s reshaping it for every channel.
Every marketplace wants something different
Different category trees, attribute names, image rules, barcode requirements and loadsheet formats. One product catalogue, four sets of rules.
Manual listings don’t scale
Listing one SKU is annoying. Listing hundreds across multiple marketplaces becomes a full-time admin job, right when you should be focused on selling.
Slow time-to-market = lost sales
Every week a SKU isn’t live is a week of missed search impressions, missed buy-box opportunities and competitors taking the share.
How Wherehouse gets your brand live
One catalogue in. Channel-ready listings out. No spreadsheets per marketplace, no copy-paste, no listings analyst.
Pull from every product source you have
We connect to your ERP, inventory system, Shopify or WooCommerce store, existing marketplace accounts and supplier feeds. Whatever has product data today.
Consolidate & enrich into one catalogue
SKUs from different systems merge into a single product record. Where descriptions, titles or attributes are thin, our AI enrichment fills the gaps so listings are marketplace-ready, not generic.
Auto-submit to each marketplace
We reshape your catalogue into each marketplace’s exact format and submit it through their API or seller portal. Approvals tracked, errors flagged, re-tries handled for you.
Supported marketplaces
Choose your channels. We handle the rest.
Capability varies per platform. Some channels we list to instantly, others rely on the marketplace’s own QC team after we submit on your behalf.
We submit enriched listings on your behalf. The marketplace approves them via their own QC.
Takealot
AI enrichedAI enrichment reshapes your data for Takealot. Listings go through Takealot’s own QC and our success rate is very high.
Makro
AI enrichedAI enrichment reshapes your data for Makro. Listings go through Makro’s own QC and our success rate is very high.
No approvals, no QC queue. Submitted from your catalogue and live to sell.
Automated listing on these marketplaces is on the roadmap.
Amazon
Coming soonAutomated product listing on Amazon is on the roadmap.
Leroy Merlin
Coming soonAutomated product listing on Leroy Merlin is on the roadmap.
Listing comes built-in with your Wherehouse plan
Product listing is available on any Wherehouse plan: syncing, repricing or visibility. The only thing we need is a source of product data to work from, so listing always sits inside the same plan that connects to your ERP, online store or existing marketplace accounts.
At this stage we don’t offer listing as a standalone, isolated service, and honestly, why would you want it that way? Running listing without syncing stock and orders opens up the risk of overselling and missed orders. One platform, one workflow, from list to live to selling.
The work doesn’t end at listing, and neither does Wherehouse
Once you’re live, the same platform that listed your products keeps them in sync, captures the orders that come back, and gives you a single view across every channel you sell on.
Stock stays accurate
Stock levels from your ERP or store push to every connected marketplace, so you don’t oversell.
Orders flow back
Marketplace orders land in your ERP or accounting system automatically. No retyping, no missed picks.
One dashboard
See sales, top SKUs, real profitability and listing status across every marketplace in a single view.
Price & reprice
Push prices from your ERP and, where applicable, automate Buy Box repricing within your guardrails.
Built for brand owners and distributors
- ✓ Your existing product data is the source of truth. We shape it for each channel, we don’t ask you to re-author it.
- ✓ Hands-on at scale. Hundreds or thousands of SKUs aren’t a self-serve upload. Our team partners with you on the rollout, marketplace by marketplace.
- ✓ Marketplace-specific rules, attribute mappings and category trees handled for you. No learning each platform’s seller portal in detail.
- ✓ Errors and rejections surfaced in plain language with the exact field to fix, not a CSV of cryptic codes.
Quick time to value
For instant-list channels (Bobshop and Loot), you can be live and selling new SKUs within days of onboarding.
For AI-enriched channels (Takealot and Makro), we submit on your behalf and track approvals all the way through. The QC turnaround depends on the marketplace, but our success rate is very high because the listings already arrive in their preferred shape.
📦 List my brand
Visit our 📚 documentation site for more information on authorising connectors. If you have any questions, please don't hesitate to reach out to us at 📨 [email protected]