Attribute-heavy listings by hand
Listings built from the data you have
Sizes, materials and finishes come from your store or ERP. AI fills the gaps so listings are ready for Leroy Merlin QC.
🧰 Leroy Merlin, for home, DIY and garden
Put your home, DIY and garden range on Leroy Merlin, synced to your stock.
Already on Takealot, Amazon or Makro? Add Leroy Merlin as one more shelf, from the same stock. Wherehouse builds the listings from your store or ERP data, then keeps stock and prices in step.
- ✅ Live in 14 days or month two is free
- ✅ No setup fee
- ✅ A named person on your account
- ✅ Month to month
Where your stock lives · stays the source of truth
Listed from your data, then kept in sync
- ✅ Listings shaped for QC
- ✅ Stock in step
- ✅ Prices with your rules
- ✅ Orders and fees back
Your books · every fee and invoice
Trusted by South African brands and distributors
R1.7B+
marketplace revenue a year flows through Wherehouse
2.4m+
products kept in sync
Since 2019
connecting South African brands and distributors
Approved vendor, reviewed by Takealot sellers
Leroy Merlin is one more shelf. It shouldn’t be one more job.
Home, DIY and garden products carry a lot of attributes: sizes, materials, finishes. Listing them by hand is slow, and once you’re live, stock and prices have to stay right on one more channel.
Oversells on a new shelf
One stock number everywhere
Leroy Merlin follows your store or ERP, so a sale on Takealot, Amazon or in your shop drops stock there too.
Prices that leak after commission
The right price after Leroy Merlin’s cut
A price rule per channel builds in Leroy Merlin’s commission, so every sale still makes money. Orders land in your hub and fees in your books.
From your catalogue to live on Leroy Merlin.
Four steps, done with you. No loadsheets.
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We connect your stock system
Shopify, WooCommerce, Cin7 Core or your ERP. Your product data stays where it is.
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AI fills the gaps for QC
Titles, attributes and descriptions shaped for Leroy Merlin from your own data. It doesn’t invent product facts.
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We submit in bulk
Listings go straight to Leroy Merlin QC in one step. If Leroy Merlin already has the product, we attach your offer instead.
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You see what passed
Every submission shows its QC status. If one fails, you get a plain-English reason and the field to fix at source.
Honest expectation: Leroy Merlin approves listings through its own QC team, and sets the timing. What we control is the quality of what we submit. Listing is best effort: most sellers see a 90%+ success rate, and a listing can still fail QC. If a submission fails before it reaches Leroy Merlin, the credit comes back.
👋 Sent here by Makro or Takealot?
Listing gets you on the shelf. Sync keeps you there.
Sell the same stock in two places without sync and you’ll oversell. That means cancelled orders and a hit to your rating. So we always pair the two.
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We list your range
From your store or ERP data. 25 to 100 listings a month included on a plan, then R5 per SKU.
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We connect your stock
Your store or ERP stays the source of truth. Every marketplace follows it.
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You sell without cancelling orders
Orders land in your hub, stock drops everywhere, fees hit your books.
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Listing on its own?
We don’t sell it. Listing without sync is how oversells start.
Built for one kind of seller. On purpose.
We do our best work for brands and distributors who already have a system of record. If that’s you, most are live in under 5 days. If it isn’t, we’ll tell you upfront.
✅ You’re a great fit if
- You own a brand, or distribute brands in South Africa.
- Your stock lives in Shopify, WooCommerce, Cin7 Core, Unleashed, Zoho, Sage, Odoo .
- You hold the stock and sell every month, whether that’s 5 SKUs or 5,000.
- You sell on Takealot, Amazon, Makro , or you want to.
- You supply retailers like Yuppiechef, Superbalist or Takealot on purchase orders.
- You’re tired of retyping orders, cancelling oversells and fixing prices by hand.
🙅 We’re not the right fit if
- You’re still testing your first products, with no regular sales yet.
- You only sell in one place, with no store or stock system behind it.
- You want listings without stock sync. That’s how oversells happen.
- You want an agency to run your store for you.
Not sure? Book the call. If we’re not a fit, we’ll say so in 20 minutes and point you somewhere better.
Brands and distributors like you, already running.
Distributors and specialist retailers who run their whole marketplace business from the system they already had.
Filmed at eCommerce Live 2026
What sellers say about auto listing
Supernova Brands and GCT Brands on getting time back from manual listing, our Head of Onboarding on how it works, and Takealot’s advice for new sellers.
Brand distribution · B2B and retail
Supernova Brands
+40%
GMV
- Takealot, Amazon, Makro, Leroy Merlin and every brand store run from Cin7 Core
- Yuppiechef and Takealot Supplier POs land straight in Cin7 Core
- Real-time stock and price sync across every channel
“Wherehouse eliminated our operational bottlenecks and gave us the total freedom to scale across multiple channels natively from our central hub.”
Retailability · the group behind Edgars
“Great product Giovanni Joubert & Team. Thank you. We use Wherehouse with Legit, Boardmans and Keedo online shopping.”
Priced against the ops hire, not the spreadsheet.
One plan for most brands and distributors, a smaller one if you’re still growing into it. Prices include VAT and run month to month.
Included in every plan
Unlimited SKUs
Unlimited users
Growth
For stores with a hub and under about 1,000 marketplace orders a month.
R1,099
/ month
- 300 orders synced, then R4.40 per order
- 25 product listings a month, then R5 each
- Store, ERP, inventory and accounting connections
- Retailer connectors at R750 each
- API access
Retail
For brands and distributors doing up to 2,500 marketplace orders a month.
R4,799
/ month
- Setup done with you, plus a named person on your account
- Live in 14 days or month two is free
- Your system not on our list? We build the connector free
- 2,500 orders synced a month, no overage
- 100 product listings a month, then R5 each
- Store, ERP, inventory and accounting connections
- 2 retailer integrations and supplier feeds included
Enterprise
For groups, multi-brand distributors and high, steady volume.
Fixed
set from your volume
- One fixed invoice, set from your last 12 months of orders
- Sync never stops, no matter the spike
- Multiple brands, stores and warehouses
- Custom API connectors
- Extra listings R5 per SKU
- Extra retailer connector R750 / month
What’s in Retail, and what it costs to do another way
Your team still runs the business. This is the work that comes off their desks.
- Setup done with you, every rule mapped, and a new connector if you need one An integrator: R15,000 to R30,000
- Stock, price, order and PO sync on every channel An e-commerce admin: R15,000 to R25,000 a month
- 100 product listings a month About 25 hours of loadsheets a month
- Fees, payouts and credit notes in your books Bookkeeper hours every month end
- Takealot stock recon claims R11,000 a month left with Takealot, on average
- 2 retailer integrations R1,500 a month on Growth
- Profit dashboard, plus the ChatGPT and Claude connector A BI tool, and someone to feed it
- A named person on your account A ticket queue
Done by hand: two full-time people, R40,000+ a month.
Retail: R4,799 a month
Frequently Asked Questions
Visit our 📚 documentation site for more information on authorising connectors. If you have any questions, please don't hesitate to reach out to us at 📨 [email protected]
Why add Leroy Merlin? +
How does Wherehouse list my range on Leroy Merlin? +
Why do Leroy Merlin listings need AI enrichment? +
Does the AI invent product information? +
What does listing cost? +
How long does Leroy Merlin QC take? +
What happens if Leroy Merlin rejects a listing? +
What happens after my products are approved and live on Leroy Merlin? +
Do you reprice on Leroy Merlin? +
Bring your range. We’ll bring the shelves.
20 minutes with someone who has connected hundreds of South African brands and distributors. You’ll leave knowing exactly what it takes, even if we’re not the right fit.
- ✅ A straight yes or no on fit
- ✅ Which marketplaces suit your range
- ✅ Your go-live date and your price
Black Friday is Friday 27 November. Book your fit call by Thursday 6 November and you’ll be live, with test orders run, before the rush.