✨ AI-enriched listings, built to clear Makro QC
Put your brand on Makro Marketplace, the smart way
Wherehouse uses the product data your brand already maintains, enriches it with AI into Makro-ready listings, and submits them on your behalf. You don’t touch a loadsheet.
Makro listings go through their own QC. Because ours arrive already shaped for what Makro expects, our success rate is very high, meaning faster time on shelf and more time selling.
Why brand owners and distributors want on Makro Marketplace
Makro carries one of the most trusted retail names in South Africa. Being live on Makro Marketplace puts your brand in front of high-intent shoppers under a household banner.
Retail-grade trust
Shoppers buy on Makro because they trust the Makro brand, and that trust extends to listings on the marketplace.
High-growth channel
Makro Marketplace is one of the fastest-growing channels in South Africa. Early presence builds category position before it gets crowded.
Buy Box opportunity
Once listed, your range becomes eligible for the Makro Buy Box, and the order volume that comes with winning it.
How your brand gets onto Makro
Four steps. No per-SKU loadsheets, no seller-portal data re-entry, no guessing where your listing sits in the queue.
Connect your product sources
Plug in your ERP, inventory system, online store and supplier feeds. Whatever holds your real product data today.
AI enrichment for Makro QC
Our AI improves titles, structures descriptions and fills missing attributes, reshaping your existing data into the format Makro’s QC team prefers. (A small per-listing enrichment fee applies.)
Submit on your behalf
We submit your enriched listings to Makro. You don’t touch a loadsheet, you don’t learn the seller portal workflow.
Track QC, fix & resubmit
Makro QC reviews and approves. Any rejections come back with plain-language reasons. We help you fix at source and resubmit automatically.
The minute you’re live on Makro
Getting listed is the start. Once your Makro store is live, the same Wherehouse platform keeps everything in sync and gives you real visibility on what’s working.
Stock stays accurate
Stock from your ERP or store pushes through to Makro so you don’t oversell, the fastest way to take a hit on seller standing.
Makro orders flow back
Orders captured on Makro land in your ERP or accounting system automatically. No retyping, no missed picks.
Real profitability
See net profit per SKU after Makro fees, shipping and COGS, not just gross revenue.
Win the Buy Box
When you’re ready, automate Buy Box repricing within your guardrails, on the same platform.
Built for brand owners and distributors on Makro
- ✓ Your existing product data is the source of truth. AI enrichment shapes it for Makro. It doesn’t invent product facts.
- ✓ Hands-on at scale. Hundreds or thousands of SKUs aren’t a self-serve enrichment job. Our team runs the Makro rollout with you, from catalogue map to QC submission.
- ✓ Makro’s loadsheet templates, attribute requirements and image specs handled for you, not memorised by your team.
- ✓ QC rejections come back in plain language with the exact field to fix at source, not as cryptic codes you have to decode.
Faster time to shelf on Makro
Listings that arrive in Makro’s preferred shape clear QC faster than ones that don’t. Our AI enrichment exists for exactly this reason. It keeps your range moving through their approvals instead of stuck in revision loops.
And once your Makro store is live, the same Wherehouse platform syncs your stock, captures your orders and shows you your real profit. One workflow from list to sell to scale.
📦 List my brand on Makro
Visit our 📚 documentation site for more information on authorising connectors. If you have any questions, please don't hesitate to reach out to us at 📨 [email protected]