How do Bobshop and Superbalist work together?

You pick the system of truth (usually the ERP or store for stock). Wherehouse keeps Bobshop and Superbalist in step: stock, orders and pricing flow with your rules, so you are not recapturing data between them. A dedicated account manager sets this up with example orders first.

Is Bobshop the same as bidorbuy?

Yes. Long-standing sellers still say bidorbuy. Same marketplace, new name. The connection is the same.

Do you create Bobshop listings one by one?

Bobshop runs on a product feed rather than a per-offer portal grind. Eligible products go live once the feed is connected, and they stay updated as stock and price change.

Is this the same as selling on the Superbalist marketplace?

No. This is the supplier / B2B side: purchase orders the retailer raises on you. Marketplace selling is a separate connection. Many brands run both, from the same Wherehouse account.

Is there a setup fee?

No. There are no setup fees on any plan. During onboarding we ingest your catalogue and sync a couple of test orders and products, so you know it works before you rely on it. You only pay once the account is live. Billed monthly. Cancel any time.

How long does onboarding take?

Usually 1 to 10 business days, depending on how many platforms you connect and how specific your rules are. A dedicated account manager sets it up with you. We run specified example orders first. Nothing automatic goes through until those are right.

Do I have to live in the Wherehouse dashboard?

No. Most sellers keep working in the store, ERP or seller portal they already know. Wherehouse runs in the background. The dashboard is there when you want one view of stock, orders, fees and sync history.

Bobshop & Superbalist integration

Connect Bobshop and Superbalist without the double work.

Two systems, one picture:

Bobshop and Superbalist stay in step: stock, orders and pricing flow with the rules you already run, so adding a channel does not add a second admin job.

Sync

📦

Stock

🛍️

Orders

💸

Fees

Two platforms should not mean two jobs.

Every extra login is another place to update stock, recapture orders and reconcile fees. That is how overselling and messy books start. Bobshop and Superbalist should share one picture, with your rules on top.

📦 Feed stays current

Titles, images, stock and price you already maintain keep the Bobshop feed in shape. No weekly rebuild.

🛍️ Orders captured automatically

Bobshop sales land in your store or ERP with buyer and delivery details, so picking is the same motion as every other channel.

✅ Faster PO to invoice

Shorter turnaround helps you stay a preferred supplier, and can mean more replenishment from Superbalist.

Your rules, not a generic sync

How it works

Connect both

Your Bobshop account and your Superbalist account. You pick which one holds the truth.

See the flow

Stock, orders and pricing should move one way, on purpose. We map that to how you already operate, not a generic template.

Apply your rules

Buffers, price uplifts, which SKUs are allowed. A rule can apply to one platform and leave the other alone.

Stay in step

Bobshop and Superbalist keep sharing the live picture in the background.

Purchase orders from Superbalist - synced to your ERP or inventory system

Wherehouse ingests purchase orders raised by Superbalist and lines them up with your fulfilment and invoicing flow, so you avoid retyping and spreadsheet handovers. Stock, pricing and catalogue automation on this channel depends on Superbalist's integration model - the sections below spell out what is enabled for your stack.

Why it matters for suppliers

Faster PO to invoice - shorter turnaround helps you stay a preferred supplier and can mean more replenishment from the retailer.

Less admin, fewer errors - PO lines and references land in the systems your team already uses.

Fewer stock comebacks - Clean PO and line data through to picking and invoicing reduces mismatches, cancellations and service churn.

Commit stock to key retailers - Prioritise fulfilment and allocation rules for the channels that matter most, without maintaining a separate spreadsheet per retailer.

Custom business logic - mappings, pack sizes, lead times and approvals tuned to how you operate.

One place for every channel - Marketplaces, retail B2B and your own online stores can all report into Wherehouse so sales, stock and fulfilment stay coherent instead of siloed per partner.

For Superbalist, this integration can include inbound purchase orders from the retailer.

Connect Bobshop and Superbalist without the double work.

📦 Feed stays current

🛍️ Orders captured automatically

✅ Faster PO to invoice

How it works

Connect both

See the flow

Apply your rules

Stay in step

Feed your Bobshop catalogue

Purchase orders from Superbalist - synced to your ERP or inventory system

Why it matters for suppliers

🔗 Get connected

Where do you sell?

Central inventory platform

Online store

Visibility Only Plan